Set the angle
The reason someone should care: a pain point, a demonstration, an offer, a comparison.
See your whole
campaign. Every
ad at once.
Start with one idea. Branch it into angles, hooks, formats and copy. Then zoom out and see every ad, or zoom in and see what a single branch earned.
From one spark
to 360 ads.
Each layer is a creative decision you can inspect. Nobody runs all of them. You approve a test set, and results decide what grows.
Write the hook
The first line or first second. Each angle gets several, because hooks decide who stops scrolling.
Choose the format
Actor video, product video, image ad or carousel, all from the same message.
Match the copy
Direct, story or question. Every version links to the right product page.
Try it.
Zoom out.
Scroll to zoom and drag to move. Select a hook to fly into it, then open any ad.
What it answers
every morning.
- Which idea is working?Every angle, hook and format shows its return, so strong branches stand out.
- What should we make next?The system recommends the branch to grow and shows the evidence.
- Where did this ad come from?Any ad traces back through its format, hook and angle to the first idea.
- What should we stop?Weak branches are visible before they use more budget.